Record-Breaking EV Sales
In the second quarter of 2023, BMW Group achieved a remarkable milestone, with all-electric vehicle (BEV) sales more than doubling to 88,289 units, marking a 117% increase from the previous year. This surge brought the BEV share of BMW Group’s total vehicle sales to a historic high of 14.1%. This robust growth underscores the company’s successful strategy and timely product launches, which have clearly resonated with consumers.
Strategic Shifts and Future Plans
Despite the impressive BEV figures, plug-in hybrid electric vehicles (PHEVs) have seen a decline, with sales falling 14% compared to the previous year. However, overall, plug-in vehicles now make up 21.5% of BMW Group’s total sales, reflecting a significant shift towards electrification. Looking ahead, BMW plans to further boost its all-electric lineup, with ambitious targets to have at least 20% of new vehicles fully electric by 2024, advancing to 33% by 2026.