A New Chapter in EV Collaboration
Audi and SAIC Motor, China’s state-owned automotive giant, have announced a groundbreaking partnership aimed at enhancing their electric vehicle (EV) offerings in the Chinese market. Officially confirmed on July 20, this collaboration is set to bolster both companies’ electrification strategies amid China’s rapidly expanding EV sector. While specifics of their joint projects remain under wraps, reports suggest that Audi is eyeing SAIC’s advanced modular EV platform, utilized by SAIC’s premium brand IM Motors for its L7 sedan and LS7 SUV.
Strategic Moves Amidst Industry Shifts
This partnership represents a significant shift for Audi, which has faced setbacks in its EV strategy due to delays and developmental issues with the Volkswagen Group’s software. With the Q6 e-tron and other flagship projects delayed, Audi’s move to collaborate with SAIC highlights a strategic pivot towards leveraging external innovations. This deal underscores China’s growing role as a hub of automotive innovation, marking a departure from merely adopting foreign technology to spearheading new advancements in the industry.