Delayed Debut for Volvo’s Flagship Electric SUV
Volvo Cars has announced a delay in the launch of its highly anticipated EX90 SUV, now expected to debut in mid-2024 rather than the initially planned late 2023. The delay, confirmed by CEO Jim Rowan during the company’s earnings call, is due to complications in integrating the sophisticated LiDAR system into the EX90’s new SPA2 platform. This setback, impacting Volvo’s most significant launch since the XC40 in 2017, is attributed to the complexity of the software code necessary for seamless LiDAR integration.
LiDAR technology is a major feature for the EX90, distinguishing it as Volvo’s first model to include this advanced safety system as standard. While the Polestar 3 offers LiDAR as an optional feature, the EX90 will include it in its standard package, supplied by startup Luminar Technologies. This system promises enhanced safety with its ability to detect pedestrians from up to 820 feet away, providing an “invisible shield of safety” that Volvo claims can significantly reduce serious accidents.
Impact of the Delay on Production and Market Launch
The delay means that production at Volvo’s new plant in Ridgeville, South Carolina, will also be pushed into 2024. This plant, designed to accommodate the EX90’s production, was originally set to begin operations in late 2023. The extra time will ensure that Volvo’s engineers can perfect the integration of LiDAR with their existing technology, reinforcing the company’s commitment to delivering a meticulously engineered product.
While the delay might be disappointing for eager customers, it underscores Volvo’s dedication to launching a vehicle that meets high standards of safety and technology integration. The extended timeline reflects Volvo’s focus on refining the EX90 to provide a robust and reliable driving experience from the start.