Significant Price Increase and Model Adjustments
The 2024 Ford Bronco is officially open for orders, but it comes with a few unwelcome surprises. The base model from 2023 has been discontinued, pushing the entry price up by nearly $4,000 for the new year. The new starting point is now the Big Bend trim, which, despite the price hike, offers additional features like a 12-inch screen and upgraded wheels.
Ford’s decision to drop the base model aims to streamline production and better match customer preferences. The Big Bend trim, now the starting point, comes with enhanced features including a larger 12-inch touchscreen, 17-inch wheels, and LED fog lamps. This change reflects Ford’s attempt to meet high demand and align the vehicle more closely with market needs.
Other Changes and Discontinued Models
In addition to the base model shift, the 2024 Bronco lineup sees several updates. The Badlands trim now includes a heavy-duty modular front bumper, while the Raptor version introduces new color options and body-color fender extensions. Unfortunately, the Bronco Sport base model is also being phased out, which may disappoint those interested in this smaller SUV.
With the ordering window now open, prospective buyers should act quickly. Given the recent price adjustments and the discontinuation of certain trims, securing a new Bronco might become even more challenging as demand continues to surge.