2024 Ford Bronco Prices Surge: Why the Cost is Rising and What to Expect

The 2024 Ford Bronco: A Pricier Prospect

The Ford Bronco, which made a triumphant return a few years ago, remains highly sought after, but the 2024 model comes with a notable price increase. Despite the thrill of owning a Bronco—an SUV that’s as adaptable as it is eye-catching—those interested in the Bronco Raptor should prepare for a substantial hit to their wallets. The increased costs are a result of both higher base prices and added fees, reflecting the vehicle’s continued popularity and high demand.

Updated Pricing and Trim Options

For 2024, the most affordable Bronco is the Big Bend trim, starting at $41,025, which includes a $1,895 destination charge. While Ford has removed the base trim from their lineup, the Big Bend’s price closely mirrors that of the previous year’s model. However, an additional $645 acquisition fee has been introduced, making the entry-level model slightly more expensive than before. Most trims have experienced price hikes ranging from $1,000 to $1,500, with the Bronco Raptor seeing the most significant increase at $3,255 more than the previous year.

Ordering and Availability

Orders for the 2024 Ford Bronco have recently opened, but due to high demand and global supply chain issues, some configurations might be hard to come by. Particularly, the popular two-door versions and soft-top models may face longer wait times. Despite the price increase, Ford has enhanced several trim models, including adding advanced features and maintaining off-road capabilities. The new Big Bend trim still includes the Terrain Management System, all-terrain tires, and other robust features, ensuring it remains a competitive option for enthusiasts.

The 2024 Ford Bronco Raptor: A Premium Choice

The 2024 Bronco Raptor is priced starting at $91,730, offering exceptional off-road capabilities straight from the factory. It features a robust 3.0L EcoBoost engine, full-steel bash plates, and advanced suspension systems to tackle tough terrains. While this price is significantly higher, the Raptor’s performance and customization options ensure it remains one of the most thrilling and capable vehicles on the market.

In conclusion, while the 2024 Ford Bronco has seen a rise in prices, it continues to offer remarkable off-road capabilities and luxury. The increased costs reflect its high demand and enhanced features, making it a top choice for those willing to invest in a versatile and powerful SUV.

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