Elon Musk Sets Realistic Expectations for the Cybertruck
During Tesla’s Q3 2023 earnings call, CEO Elon Musk addressed the anticipated hurdles of Cybertruck production, providing a sobering update. While he didn’t explicitly use the term “Production Hell,” his comments conveyed a similar sense of caution, acknowledging that the highly innovative stainless-steel pickup might face significant challenges. Musk warned that it could take up to 18 months before the Cybertruck becomes a major contributor to Tesla’s bottom line, reflecting the complexities involved in scaling up such a groundbreaking product.
Challenges Ahead for Tesla’s Ambitious Cybertruck
Musk highlighted the advanced production techniques and the newness of the Cybertruck as key factors complicating its rollout. He emphasized that the innovative features and technology of the Cybertruck mean that production issues are almost inevitable, given the scale of new challenges Tesla faces. Despite his optimism about the Cybertruck’s potential to be Tesla’s best product yet, Musk acknowledged the need for substantial effort to achieve efficient production and affordable pricing. While Tesla anticipates starting deliveries in November, the timeline remains uncertain, with Musk projecting a production rate of up to 250,000 units annually by 2025.