Porsche’s Q3 Sales Overview
Porsche’s global car sales for the third quarter of 2023 reached 75,368 units, a slight decrease of 0.4% compared to the same period last year. Despite this dip, the total sales for the first nine months of the year have risen by 9.6% to 242,722 vehicles. The all-electric Porsche Taycan, which includes the Taycan, Taycan Cross Turismo, and Taycan GTS, saw a remarkable 60% increase in sales, reaching 9,894 units, marking the highest quarterly result since Q4 2021.
The Taycan’s Recovery and Future Prospects
The Taycan, Porsche’s pioneering all-electric model, had struggled with declining sales for over a year, hitting a low of 6,196 units in Q3 2022. Supply chain issues had previously hampered production, but these appear to be resolved, as evidenced by the Taycan’s resurgence. Representing over 13% of Porsche’s total sales last quarter, the Taycan’s performance indicates a strong recovery and highlights the need for more mainstream electric models, such as the upcoming all-electric Porsche Macan, to further boost the brand’s electrification efforts.