Ford Adjusts EV Dealer Program Requirements
Following a legal setback in Illinois, Ford Motor Company has revised its electric vehicle (EV) dealer certification program. The automaker is scaling back its earlier demands by reducing training costs and charger installation requirements for its dealers. Specifically, Ford’s top-tier “Certified Elite” dealers now need to install three Level 2 chargers instead of five, while the lower-tier “Certified” dealers are required to set up two Level 2 chargers instead of five.
Responding to Dealer Feedback and Market Challenges
Ford’s decision to ease its EV dealer requirements reflects its ongoing efforts to align with market realities and address dealer concerns. By cutting the cost of dealer training by up to $20,000 and postponing charger installation deadlines, Ford aims to make its EV program more accessible and manageable. This move comes amid broader industry challenges and evolving consumer preferences, underscoring Ford’s commitment to adapting its strategies based on feedback and market dynamics.