The 2024 Ford Maverick has become a hot commodity, even with prices exceeding MSRP by 10%. This surge in cost is largely driven by a shortage of available models, which has led to eager buyers paying a premium. Despite this inflated price, demand remains high, reflecting the Maverick’s continued popularity.
Since its introduction in 2022, the Ford Maverick’s price has seen a notable rise. Originally starting at $19,995, the base price has now jumped to $23,815, with additional costs for features like the hybrid engine. The combination of inflation and ongoing supply chain issues contributes to this price hike, but ultimately, it’s the high demand for this compact truck that fuels the rising costs.
Ford is working hard to boost production, including adding shifts at its Hermosillo plant, but these efforts have yet to fully meet the growing demand. As the market for the Maverick heats up, potential buyers might find themselves paying significantly over the MSRP, which could lead to potential losses if the market corrects. Keep an eye on future pricing trends and new competitors like the Hyundai Santa Cruz, which might provide more cost-effective alternatives.