Honda’s Recovery and Ambitious Plans for Electrification
Following a turbulent period due to the COVID-19 pandemic, Honda’s North American operations have stabilized, with sales nearing pre-pandemic levels in 2023. American Honda, buoyed by strong demand, saw a significant rebound, with a year-over-year sales increase exceeding 30%. Looking ahead to 2024, the company is not only enhancing its internal combustion engine lineup but also launching high-volume battery electric vehicles (BEVs), showcasing a strategic pivot towards electrification.
Acura’s New Offerings and Technological Advancements
In 2024, Acura is set to introduce the all-electric ZDX SUV, marking a significant step in its EV strategy. This new model, developed in collaboration with General Motors and sharing some base attributes with the Chevrolet Blazer, underscores Acura’s commitment to expanding its electric vehicle portfolio. The ZDX will debut with advanced features like hands-free driving technology, mirroring systems found in competitors like Ford and GM, and will be available for order directly through Acura’s online platform starting in February.
Enhancements Across Honda and Acura Models
The upcoming year will also see updates across several Acura models, including the flagship MDX, which will receive a new Bang & Olufsen sound system and switch from a touchpad to a touchscreen infotainment system. The RDX is set to receive functional enhancements to boost its appeal. Additionally, Honda is preparing to launch the Prologue, an all-electric midsize SUV, initially in states with favorable zero-emission vehicle policies, with plans for a nationwide rollout. The Honda CR-V is also evolving, with a new fuel cell version set to debut, representing North America’s first production model to combine plug-in and fuel cell technologies.
This comprehensive overview highlights Honda and Acura’s robust plans for the upcoming year, focusing on advancing electric vehicle technology and refreshing popular models to enhance their market appeal and environmental sustainability.