Record-Breaking Sales for Lamborghini
In a historic milestone, Lamborghini surpassed 10,000 vehicle sales globally in 2023, a first in the brand’s 60-year history. This achievement is largely driven by the Lamborghini Urus, which now constitutes 60% of the company’s total sales. The Italian automaker saw a significant increase, selling 10,112 cars last year, which is a 10% rise compared to the previous record of 9,233 vehicles in 2022.
The Urus Dominates Global Sales
The Lamborghini Urus has emerged as a major success for the brand, with 6,087 units sold worldwide, illustrating its strong market appeal. Even though the V10 Huracan is nearing the end of its production run, it still contributed 3,962 sales. Meanwhile, the V12 Aventador, which ceased production in late 2022, and various special editions accounted for the remaining 63 deliveries.
Future Plans and Innovations
Looking ahead, Lamborghini is preparing for the future with the upcoming Revuelto supercar, a V12 plug-in hybrid that promises to extend the brand’s performance legacy. Despite the excitement around new models, current wait times for the Revuelto exceed 2.5 years, highlighting high demand. Additionally, Lamborghini is pivoting towards sustainability with an emphasis on developing synthetic fuels, as regulations like the European Union’s proposed 2035 ban on petrol-powered vehicles come into play.