MG’s Remarkable Climb in GCC’s Automotive Sector
On February 19, 2024, MG Motor marked another milestone in the Middle Eastern car market by securing the 5th position among the region’s best-selling car manufacturers. This accolade was achieved after a record-breaking sales year, with MG selling 63,691 units and capturing a significant 4.2 percent market share.
Continued Growth and Strengthened Market Presence
The year 2023 proved to be another impressive year for MG, with sales surging by 10.8 percent, continuing its streak of double-digit annual growth since its introduction in the Middle East. This growth was particularly notable in Oman and Iraq, where MG secured market shares of 10 percent and 9.9 percent, respectively, highlighting its increasing dominance and consumer trust within the region.
Enhancements in Network and Consumer Services
In response to growing demand, MG is set to further expand its presence by opening 17 new showrooms in 2024, increasing its network from 49 to a total of 73 with the inclusion of new service facilities. This expansion is part of MG’s strategy to enhance customer support and maintain its commitment to exceptional service, strengthening its position as a leader in automotive innovation and customer care.
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Innovative Practices and Strategic Market Expansions
Led by Tom Lee, Managing Director of MG Motor’s Middle Eastern operations, the company has extended its reach into new territories including Morocco and Palestine while enhancing its after-sales services to achieve a remarkable 97 percent parts availability. This focus on comprehensive customer care and technological advancement drives MG’s sustained popularity and growth.
Vision for the Future: Celebrating a Century of Automotive Excellence
Entering its 100th year, MG is poised to reinforce its reputation as a leading automotive brand in the Middle East. The company’s ongoing initiatives to penetrate new markets and continually upgrade its vehicle lineup underscore its commitment to quality, durability, and reliability. These principles are foundational to MG’s past achievements and are pivotal for its future success in the global automotive industry.