Skoda Gears Up for a New Challenger in the Sub-Compact SUV Segment
Skoda is set to intensify competition in India’s sub-compact SUV market with a new model poised to challenge established players like Tata Nexon and Maruti Suzuki Brezza. Leveraging the robust MQB-A0-IN platform shared with the Kushaq and Slavia, this upcoming vehicle promises top-notch safety, rich features, and robust performance. As the segment grows, Skoda’s new offering aims to capture the interest of a diverse consumer base looking for quality and value.
Engaging the Public in the Naming Process
In a unique marketing move, Skoda engaged its audience by initiating a social media campaign to name the new SUV, sparking considerable interest and participation. From over two hundred thousand entries, the Czech automaker has narrowed down to ten potential names including Kylaq, Kymaq, and Karmiq, among others. This interactive approach not only boosts engagement but also builds anticipation for the SUV’s debut scheduled for March 2025, demonstrating Skoda’s commitment to involving its customer base in key brand decisions.
Commitment to Safety and Accessibility
Skoda reaffirms its dedication to safety with the new SUV expected to meet the high standards set by its siblings, the Kushaq and Slavia, both of which have achieved five-star safety ratings from Global NCAP. The forthcoming model is anticipated to be among the safest in its class, combining Skoda’s engineering prowess with affordability, with prices projected to start under ₹10 lakh. This strategic pricing is aimed at making the new SUV one of the most accessible vehicles in Skoda’s Indian portfolio, appealing to a broad range of customers seeking both safety and affordability.
This approach not only signifies Skoda’s strategic expansion in the competitive Indian market but also highlights its innovative engagement with consumers through interactive and customer-focused initiatives.