Launch of the Hongqi EHS7 Battery Swap Edition
Hongqi’s latest move in the electric vehicle market, the EHS7 battery swap SUV, has officially applied for a sales license in China, as revealed in the recent announcements by the Chinese Ministry of Industry and Information Technology (MIIT). This new variant retains the aesthetic of the original pure electric model but integrates advanced battery-swap technology, marking it as the first electric SUV from the Hongqi New Energy sub-brand.
Technical Specifications and Features
The battery swap version of the Hongqi EHS7 mirrors the dimensions of its predecessor, measuring 4925mm in length, 1950mm in width, and 1680mm in height, with a wheelbase extending to 3000mm. This model is equipped with a powerful rear electric motor producing up to 253 kW, complemented by durable lithium iron phosphate batteries supplied by BYD’s FinDreams, enabling a top speed of 200 km/h. Buyers can also choose from various customization options including different rim designs and dual-color exteriors.
Hongqi’s Broad Electric Vehicle Strategy
In 2024, Hongqi aims to significantly expand its lineup, introducing 16 new models including several pure electric and plug-in hybrids. This expansion is part of Hongqi’s strategy to boost sales figures, which saw a 29.5% increase in 2023, selling over 370,000 vehicles. The growth is notably driven by its New Energy sector, which itself grew by 135% last year, underscoring Hongqi’s commitment to electrification and a target of selling over 1.5 million vehicles annually.
Strategic Implications for the Auto Industry:
- Innovation in Battery Technology: The introduction of battery-swap technology in SUVs like the EHS7 is a pivotal step in enhancing the convenience and appeal of electric vehicles, potentially setting new industry standards.
- Market Expansion and Consumer Choice: With its aggressive rollout of new models, Hongqi is not only broadening its market presence but also offering consumers a wider array of choices, catering to different preferences and needs.
- Sustainability Goals: As Hongqi pushes forward with its electrification goals, it contributes significantly to the automotive industry’s shift towards sustainable and environmentally friendly technologies.
This strategic move by Hongqi with the EHS7 battery swap SUV represents a significant evolution in their vehicle offerings and a strong commitment to leading in the electric vehicle sector, aligning with broader environmental objectives and market demands.