Refreshing the BMW iX: Design and Infotainment Upgrades
The BMW iX, known for its distinctive appearance, is poised for a mid-life upgrade to enhance its appeal as a leading model in the electric SUV market. This update aims to inject fresh energy into the vehicle’s aesthetic, keeping it competitive against rivals like the Audi Q8 e-tron. While the exterior will retain its iconic large kidney grilles, new design elements such as updated headlights with vertical daytime running lights—similar to those on the new 4 Series—and slight modifications to the grille are expected to modernize its look.
Interior Innovations and Market Expectations
Inside the cabin, while complete details are yet to be revealed, anticipations are high for revamped interior trims and advancements in infotainment technology. Potential updates include an enhanced steering wheel and the latest infotainment software, similar to recent improvements seen in the BMW 4 Series and M4 models. These upgrades aim to elevate the driving experience, combining luxury with cutting-edge technology, ensuring the iX remains at the forefront of consumer preferences in the electric vehicle sector.
Anticipated Launch and Pricing
The refreshed BMW iX is expected to debut by the end of this year, sporting not only design and technology updates but also a likely increase in price due to these enhancements. Starting from a previous price point of around £71,000, the updated model may see prices beginning over £75,000, reflecting its premium features and the value added through its latest improvements. This strategic update underscores BMW’s commitment to maintaining its competitive edge in the rapidly evolving electric SUV market.