According to The Dyrt’s 2024 Camping Report, while 45% of campers view trucks as the ideal vehicle for camping, SUVs are the most commonly owned vehicle among campers. The study, sponsored by the All-New Toyota Tacoma, highlights a surprising trend: although trucks lead in popularity, 56% of respondents own SUVs compared to 48.8% who own trucks. This paradox underscores SUVs’ widespread appeal despite the functional advantages of trucks for camping.
The report also sheds light on the growing trend of overlanding, which doubled in popularity in 2023 and is now a primary camping style for 3.4% of campers. This adventurous form of camping combines off-roading with camping, making it a perfect fit for trucks. Interestingly, households with higher incomes are more inclined towards overlanding and truck camping, reflecting a correlation between financial capacity and the pursuit of more rugged outdoor experiences.
Charles P., a dedicated camper from Washington, shared his transition from SUVs to trucks, citing the versatility and organization of his Toyota Tacoma’s slide-in camper as pivotal to his new camping style. With a majority of campers planning to buy a new vehicle in the next five years, the demand for versatile and adventurous camping options is evident. For more insights and updates on camping trends, visit The Dyrt.