Comparing the 2023 Ford Ranger and Honda Ridgeline
While midsize trucks like the Ford Ranger and Honda Ridgeline are smaller than full-size pickups, they still offer robust capabilities for daily driving and light towing. Both models feature practical cargo spaces, yet their appeal differs, with the Ridgeline currently experiencing a surge in popularity compared to the Ranger. Despite their differences, the Ridgeline’s growing sales highlight its unique advantages over the Ranger, especially in terms of comfort and features.
Honda Ridgeline’s Rising Popularity
Recent sales data reveals a notable increase in the Honda Ridgeline’s popularity, with over 4,000 units sold in July and a total of 31,605 units for the year. This represents nearly a 33% growth compared to the previous year, despite minimal design changes. The Ridgeline’s success is attributed to its well-rounded features, including a smooth ride and practical design elements like its in-bed trunk and multi-function tailgate, despite its modest towing capacity and lack of off-road trims.
Challenges and Opportunities for the Ford Ranger
In contrast, the Ford Ranger has seen a dip in overall sales, with a 25% decrease year-to-date despite a small increase in July. The Ranger boasts a powerful turbo-four engine and impressive towing capacity but struggles with its body-on-frame ride quality and limited standard technology features. Upcoming models, including the highly anticipated Ranger Raptor, which promises advanced off-roading capabilities and a powerful twin-turbo V6, could rejuvenate interest and compete more effectively against the Ridgeline’s growing appeal.
What Lies Ahead
As the 2024 Ford Ranger Raptor and next-gen Honda Ridgeline approach their market releases, it’s uncertain which model will capture more attention. While the Ridgeline’s current success underscores its appeal, the Ranger’s anticipated upgrades could shift the balance. For now, the Ranger’s ability to revitalize its market position will be crucial in balancing the competitive landscape of midsize trucks.