Key Highlights from the 2023 J.D. Power APEAL Study on the Ford F-150
The 2023 J.D. Power APEAL study reveals what Ford F-150 owners appreciate most about their trucks just 90 days after purchase. Top highlights include impressive fuel economy, user-friendly infotainment screens, and effective headlights. When compared to rivals like the Chevy Silverado 1500 and Ram 1500, these features set the F-150 apart in terms of owner satisfaction.
What Owners Appreciate Most
Ford F-150 owners have expressed strong approval for their truck’s fuel efficiency, achieving 20 mpg city and 26 mpg highway in the Lariat trim. This surpasses the 2023 Chevy Silverado’s 19 mpg city and 22 mpg highway, though the Ram 1500 is close with 20 mpg city and 25 mpg highway. Additionally, the F-150’s infotainment options are notable, with an 8.0-inch screen standard on lower trims and an optional 12-inch display on higher trims, outperforming the Ram 1500’s smaller screens but trailing the Silverado’s largest 13.4-inch display.
Another aspect Ford owners appreciate is the F-150’s headlights, which have been rated highly for their effectiveness. This is in stark contrast to the Silverado, where headlights were a noted drawback. The Ram 1500’s headlights are rated ‘Good’ by the IIHS, indicating strong visibility but not necessarily surpassing the F-150’s performance.
Understanding J.D. Power’s APEAL Study
J.D. Power’s APEAL study surveys vehicle owners around 90 days after purchase to assess their emotional connection and satisfaction with their vehicles. The study evaluates 37 aspects of vehicle performance, from comfort to driving exhilaration, compiling data to highlight what drivers love and what they wish could be improved. This year’s results place Ford F-150 among the top performers in terms of owner satisfaction, particularly excelling in fuel economy, infotainment, and headlight performance.
Ratings and Overall Satisfaction
The Ford F-150 scored well across key categories, including Quality and Reliability (86/100), Driving Experience (83/100), Resale Value (81/100), and Dealership Experience (79/100). These scores reflect a high level of satisfaction with the truck’s reliability, driving comfort, and resale potential. Overall, F-150 owners are pleased with their purchase, valuing its efficiency, advanced features, and driving experience.