Toyota’s Latest Trademark Hints at a New Electric Three-Row Lexus SUV

Exciting News: An Electric Three-Row Lexus SUV on the Horizon

Recent trademark filings suggest that a new electric three-row SUV from Lexus is in the works. Toyota has submitted applications to the EU Intellectual Property Office (EUIO) for a model designated as the Lexus TZ, including variants like the TZ450e and TZ550e. While specific details are sparse, these filings hint at an innovative addition to Lexus’s electric lineup.

What We Know About the Upcoming Lexus TZ

The trademarked TZ name aligns with Lexus’s naming convention, where “Z” signifies zero-emission vehicles. This follows their pattern seen in the RZ 450e, their first all-electric SUV. The new TZ is expected to share design elements with the RZ 450e, such as the aerodynamic “Spindle Body” replacing the traditional spindle grille, and will likely be built on Toyota’s new EV-specific platform set to debut in 2026.

Anticipations for the TZ and Market Trends

With the rise in consumer preference for larger vehicles, including electric SUVs, Toyota’s introduction of this model aligns with current market trends. This new electric SUV is set to be Toyota’s first US-assembled EV, produced at the Georgetown, Kentucky plant from 2025, with batteries sourced from a new factory in North Carolina. As competitors like Rivian, Tesla, and Mercedes prepare their own electric three-row SUVs, Lexus’s entry into this segment could offer timely competition in the evolving electric vehicle market.

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