Category: Automotive News

May 15

Tesla FSD Trial Convinced Just 2% Of Users To Pay For It, Credit Card Data Shows

The company’s marketing campaign might have been a dud.

Elon Musk, Tesla’s head honcho and social media poster extraordinaire, has been known to hype up the capabilities of the so-called “Full Self-Driving” feature that can be activated on certain Tesla EVs.

At one point, he said that the price of the advanced driving assistance system (ADAS) “will increase proportionately to its value,” implying that current prices will be “temporarily low.” But that hasn’t happened yet. Furthermore, the cost of FSD has actually gone down, and Tesla tried its hand at increasing the number of paying customers by offering a one-month free trial of the feature. That experiment, however, seems to have been in vain.

FSD woes

Tesla’s so-called “Full Self-Driving” driving assistance system has long been Elon Musk’s not-so-secret card in trying to convince the public to buy a Tesla EV. And while many use it regularly, others aren’t convinced that the option’s hefty purchase price is worth it.

According to YipitData, the percentage of Tesla owners who trialed the latest version of FSD on their cars and ended up paying for it was just 2%. Moomoo Technologies (yes, we know, Yipit and Moomoo) writes that out of the nearly 3,500 owners who tried the service, only about 50 trials converted into FSD purchases or subscriptions.

It’s unclear if the number of customers in this dataset represents the entire fleet of Tesla vehicles running the 12.3 version of FSD in the United States. In total, there are roughly 1.8 million Tesla users in North America, so the subset might leave out a big chunk of the owners.

Nevertheless, it provides some valuable insight into the users’ willingness to pay $8,000 for a feature that’s still considered a Level 2 system on the SAE chart, meaning the driver is still responsible for driving. Previously, FSD had a purchase price of $12,000. Meanwhile, the monthly subscription price went from $200 to $99.

The latest version of FSD, 12.3, has been touted as being the closest thing to human-like driving, but it wouldn’t be the first time Tesla’s CEO used his X account to draw people into the idea of self-driving. He also invited competing carmakers to license the tech behind FSD, but as of today, that invitation received exactly zero responses.

Apr 22

Revamped Guide: Exploring the Pinnacle of Automotive Excellence in 2024

Introducing the 2024’s Finest Automobiles

Prepare to journey through the world of supreme automotive craftsmanship and innovation with our guide to the best cars of 2024. This isn’t merely about choosing a vehicle; it’s about discovering a masterpiece that melds luxury with the forefront of automotive technology. For both aficionados and novices, this guide offers a window into the elite circle of top-tier cars that embody the zenith of design and functionality.

A Glimpse into Automotive Perfection

The table below introduces the frontrunners in today’s luxury car arena, highlighting unique features and the opulence they offer:

  • Rolls-Royce Boat Tail: Beyond a staggering $28 million, known for its rarity and custom luxury.
  • Bugatti La Voiture Noire: Priced at $18.68 million, epitomizing exclusivity with its homage to historical design.
  • Lamborghini Sian FKP 37: At $3.6 million, this model showcases hybrid innovation coupled with striking aesthetics.

Delve deeper as we dissect what makes each model a hallmark of luxury and engineering.

Exceptional Engineering and Luxurious Details

Rolls-Royce Boat Tail: Synonym for Luxury

The Rolls-Royce Boat Tail, priced above $28 million, is a paragon of luxury. Each unit is tailored to the buyer’s specifications, making it a symbol of wealth and exclusivity. The car features unique amenities such as bespoke cocktail tables and custom picnic sets, truly a mobile mansion.

Bugatti La Voiture Noire: The Quintessence of Elegance

At $18.68 million, the Bugatti La Voiture Noire is more than a vehicle; it’s a collector’s piece. Reflecting the pinnacle of luxury, it’s equipped with a powerful 1,578 bhp engine, ensuring that its performance is as remarkable as its aesthetics.

Insightful Additions for Potential Owners

Owning such an exquisite vehicle goes beyond the purchase—it’s about entering a lifestyle. Prospective buyers should consider not only the aesthetic and technical aspects but also the long-term servicing and care these high-end vehicles require. These cars offer not just a means of transportation but a statement of one’s values and status.

Conclusion: The Art of Choosing the Supreme

Selecting the best car in 2024 is about balancing allure with practicality. These models are more than just transport; they offer an experience that is unparalleled. With their rich blend of heritage, luxury, and cutting-edge technology, they set a benchmark in the automotive world. Whether it’s for the thrill of the drive, the beauty of the design, or the prestige that comes with ownership, each of these cars offers something unique to its owner.

This guide isn’t just a list—it’s a portal to a world where each car opens up a new realm of possibilities. Embark on this automotive adventure and discover which car resonates with your spirit and lifestyle.

Jan 18

Mullin Automotive Museum to Permanently Close Doors in February

Announcing the Closure of the Mullin Automotive Museum

The renowned Mullin Automotive Museum, celebrated for its exceptional collection of 1930s French automobiles, will officially close on February 10. Nestled in Oxnard, California, the museum was established in 2010 by Peter Mullin and his wife Merle, and has since stood as a tribute to the Art Deco era, showcasing an extraordinary collection of vehicles and decorative arts.

Reflecting on a Rich Legacy

Founded by Peter Mullin, who passed away last year, and his wife Merle, the museum has been a haven for enthusiasts of iconic Bugattis, Delahayes, and Voisins. The collection extended beyond automobiles to include period furniture and artwork, helping educate visitors about the elegance and complexity of French design in the early twentieth century. With its impending closure, the museum concludes a vital chapter in celebrating and preserving this distinctive era of automotive history.

Future of the Collection and Museum’s Legacy

Four notable vehicles from the Mullin’s collection are set to be relocated to the Petersen Automotive Museum, ensuring that these treasures continue to be accessible to the public. However, the destination of the remaining collection remains undetermined, casting uncertainty over these valuable artifacts. The museum has been pivotal in sharing Peter Mullin’s passion for these “rolling sculptures,” and its closure signifies a considerable loss to both the local and international communities that it has served.

The Importance of Cultural Preservation

The shutdown of the Mullin Automotive Museum represents a significant cultural loss not just to the local community in Oxnard but to the entire global network of automotive and art deco aficionados. This institution played an essential role in illustrating the fusion of automotive innovation and artistic design from the Art Deco period, offering invaluable insights through its exhibits and educational initiatives. As we anticipate the museum’s closure, the necessity for sustained efforts in preserving such cultural assets becomes ever more apparent, urging the continuation of support for institutions that safeguard our artistic and historical heritage.

This transition period for the Mullin collection calls for a focused conversation on how we manage and preserve historical and artistic treasures globally. The ongoing uncertainty about the rest of the collection stresses the need for dedicated resources to ensure these artifacts remain preserved and cherished for future generations.

Dec 18

How Elana Scherr Transformed from Art School to Automotive Expert

Elana Scherr’s journey into the world of automobiles is as fascinating as it is unconventional. Initially aspiring to be a vet-astronaut-artist, she followed her artistic passion to UCLA art school, where she focused on painting cars despite not owning one herself. It wasn’t until she reluctantly obtained her driver’s license at 21 that she discovered her true passion for cars, realizing she not only enjoyed driving but also wanted to share her enthusiasm with others.

Her newfound love for automobiles led her to a career in automotive journalism, where she has excelled. From covering classic cars to delving into the latest automotive technology and motorsports, Elana has become a respected voice in the industry. Her unique background in art and her deep appreciation for car culture have allowed her to offer insightful and engaging content across various magazines and websites, showcasing her journey from art school to automotive expert.

Jul 21

Christian Brothers Automotive Expands to Jacksonville: What You Need to Know

Strategic Expansion in Jacksonville

Christian Brothers Automotive has announced plans to open its inaugural Jacksonville franchise, a decision driven by the city’s demographic advantages. According to Chief Growth Officer Brad Fink, this move marks a long-awaited entry into the Jacksonville market. The new repair shop, set to be built in Bartram Village, South Jacksonville, reflects the company’s strategic choice to serve an area with substantial potential for customer engagement.

The waiting room of a Christian Brothers Automotive repair shop. Photo by Nathan Lindstrom

Construction and Community Impact

The Jacksonville location will be constructed on a 1.1-acre site at 13918 Village Lake Circle, with a construction permit valued at $950,000 issued on July 5. The development, managed by F&M Contractors Inc., is slated to begin by the end of July and open in the first quarter of 2024. This facility will serve as a community hub, featuring advanced automotive repair services while supporting local non-profits and community events.

Christian Brothers Automotive continues to thrive in Florida, with 14 existing locations across the state. The company, known for its “love your neighbor as yourself” ethos, provides franchisees with comprehensive support, from site development to financing, allowing them to focus on business operations. The franchise model is designed to accommodate newcomers, including veterans, who receive a 10% discount on franchise fees through the VetFran program.