Category: color

Jan 18

Best Car Color Names: Creative and Iconic Choices

The Art of Naming Car Paint Colors

A car’s paint color can significantly reflect both the vehicle’s character and the owner’s personality. Car manufacturers put considerable effort into selecting the perfect hue for each model. This creativity also extends to the names they choose for these colors, often resulting in some memorable and unique options.

Public-Selected Names and Creative Classics

Volkswagen UK recently engaged the public to name the bright yellow finish of its new T-Cross SUV, resulting in the charming moniker “Rubber Ducky.” This isn’t the only example of great car paint names through the years. For instance, Vauxhall’s Adam featured names like “James Blonde” and “Goldbusters,” showcasing a playful approach to car marketing.

Iconic and Unique Car Paint Names

James Blonde – Vauxhall Adam: When Vauxhall launched the Adam city car in 2013, it aimed to inject fun and appeal specifically for younger drivers, offering over a million personalization combinations. The creative team excelled in crafting unique color names, including “Saturday White Fever,” “White My Fire,” “Goldbusters,” and “Orange Alert.” However, the standout choice remains the clever and vibrant yellow “James Blonde.”

Vauxhall offered the Adam with some brilliant colour names, including James Blonde. (Vauxhall)

Green Hell Magno – Mercedes-AMG GT R: This vibrant matte green, named after the famous Nurburgring race circuit, complements the GT R’s powerful and aggressive stance.

Green Hell Magno was named after the famous Nurburgring circuit with the same name. (Mercedes)

Tangerine Scream – Ford Focus ST: Ford’s bright orange for the Focus ST is aptly named “Tangerine Scream,” reflecting its bold and energetic vibe.

Ford named the Focus ST’s orange paint as ‘Tangerine Scream’.

Hella Yella – Jeep Wrangler: Known for its adventurous spirit, the Jeep Wrangler offers this striking yellow shade, among other bold colors like “Mojito” green.

Jeep is renowned for its bold paint colours, such as Hella Yella. (Jeep)

Embracing Local Heritage and Playful Choices

Norfolk Mustard – Lotus Elise: Lotus, with its strong British roots, named its vivid yellow paint “Norfolk Mustard,” paying homage to its factory location in Hethel, Norfolk.

Norfolk Mustard is a very accurate descriptor for the bright yellow finish on this Lotus.

Green Tea Latte – Kia Soul: Aiming to inject fun into the brand, Kia offered the Soul in quirky colors like “Green Tea Latte” and “Vanilla Milkshake,” appealing to a younger audience.

Kia wanted to get its Soul noticed back in 2009 with colours like Green Tea Latte. (Kia)

Frozen Berry – Porsche Taycan: Porsche’s extensive color range includes the light pink “Frozen Berry,” a bold choice for its electric Taycan and other models.

Frozen Berry is a very bold choice on Porsche’s Taycan. (Porsche)

These creative color names not only enhance the car’s appeal but also add a layer of personalization and fun for the owners. The effort and imagination that go into naming car paint colors demonstrate the manufacturers’ dedication to making each vehicle unique and memorable.