Category: Ford

Feb 18

Is Ford working on an Escape-sized electric SUV?

Ford CEO Jim Farley’s recent statements at the Wolfe Research Global Auto Conference have sparked discussions about a potential new direction in Ford’s electric vehicle (EV) lineup.

Addressing the EV market’s unpredictability and the necessity for more cost-effective EV solutions, Farley remarked, “I’ve been in the prediction business in the EV business; it hasn’t been a great journey. It feels great in the moment to say, ‘it’s 2027,’ or whatever it is, but it’s not reality anymore.”

Ford’s response to an evolving EV market

Ford’s answer to these market challenges includes working on a low-cost EV platform. This platform aims to be profitable within its first year, a significant shift from Ford’s US$36,000 (around $NZ58,700) loss per EV sold in 2023.

Farley elaborated on customer preferences, noting, “What the customer has now said to us is, if you have [an electric car] larger than Escape, it better be really functional or a work vehicle… But if you do the economics for a vehicle, let’s say the Escape or smaller, it’s totally different, it completely works. In fact, it’s dramatically better operating cost than a Corolla or Civic or even a Maverick.”

Is an all-electric Escape on the way?

This strategy hints at the development of an Escape-sized electric SUV. The existing Explorer EV, sold in Europe and based on Volkswagen’s MEB platform, provides a glimpse into this potential new offering.

However, a Ford Escape EV would need to be competitively priced to attract a broad consumer base.

In New Zealand, with the Mustang Mach-E priced at $74,990 (before ORC), a smaller SUV would need a substantially lower price tag to be attractive, ideally under $60,000 – which, perhaps not coincidentally, is also the price range of the Escape in its current plug-in hybrid guise.

Jan 18

Reevaluating Production: Should Ford Pause Bronco Manufacturing to Address Quality Concerns?

Ford Bronco’s Popularity and Persistent Issues

The Ford Bronco has captivated enthusiasts since its 2021 revival, touted for its rugged charm and adaptability for off-roading adventures. Despite its popularity and strong market presence, the Bronco has consistently fallen short in the quality department. Persistent issues across each model year raise questions about its ranking among top midsize SUVs, with some owners experiencing hassle-free ownership while others face recurring problems.

The Ford Bronco is one of the best midsize SUVs for off roading
2024 Ford Bronco | Ford

Quality Assessments and Consumer Feedback

Despite its aesthetic appeal and customization options, the Bronco’s reliability scores from entities like J.D. Power—scoring just 75 out of 100 for the 2024 model—suggest mediocrity in a segment where excellence is expected. Continuous low ratings in quality and reliability across various models highlight a troubling trend for such a well-loved vehicle. With its highest accolades tied to resale value rather than performance or reliability, potential buyers might pause, considering the ongoing issues reported by current owners.

The 2023 Ford Bronco has issues
2023 Ford Bronco | Ford

Added Insightful and Beneficial Information:

Chronic Engine and Mechanical Failures

Significant mechanical woes, particularly with the 2.7-liter EcoBoost engine, have led to multiple investigations by the National Highway Traffic Safety Administration, noting severe engine failures that could affect tens of thousands of vehicles. Such critical failures not only dampen consumer confidence but also spotlight the potential safety hazards inherent in continuing production without rectifications.

The Case for a Production Pause

Considering the array of transmission glitches, leaks, and unusual noises, along with several recalls impacting essential vehicle functions like steering and powertrain, a temporary halt in Bronco production could be prudent. This pause would allow Ford to thoroughly address and rectify these recurrent issues, potentially restoring consumer trust and ensuring the Bronco can truly meet the high expectations set by its iconic name and history.

Incorporating these changes could help Ford align the Bronco with industry standards for quality and reliability, ultimately benefiting both the manufacturer and its customers by enhancing the overall ownership experience and safeguarding the brand’s reputation.

Jan 18

Why the Ford Maverick’s 10% Price Premium Might Be a Dealbreaker

The 2024 Ford Maverick has become a hot commodity, even with prices exceeding MSRP by 10%. This surge in cost is largely driven by a shortage of available models, which has led to eager buyers paying a premium. Despite this inflated price, demand remains high, reflecting the Maverick’s continued popularity.

The 2024 Ford Maverick off-roading
2024 Ford Maverick | Ford

Since its introduction in 2022, the Ford Maverick’s price has seen a notable rise. Originally starting at $19,995, the base price has now jumped to $23,815, with additional costs for features like the hybrid engine. The combination of inflation and ongoing supply chain issues contributes to this price hike, but ultimately, it’s the high demand for this compact truck that fuels the rising costs.

Ford is working hard to boost production, including adding shifts at its Hermosillo plant, but these efforts have yet to fully meet the growing demand. As the market for the Maverick heats up, potential buyers might find themselves paying significantly over the MSRP, which could lead to potential losses if the market corrects. Keep an eye on future pricing trends and new competitors like the Hyundai Santa Cruz, which might provide more cost-effective alternatives.

Jan 18

Ford F-150 Lightning Switchgear: Off-Road Power Meets Electric Innovation

Redefining Off-Roading: The Ford F-150 Lightning Switchgear

The Ford F-150 Lightning Switchgear is ready to take on Rivian’s R1T with its cutting-edge off-road features. This model is not just another electric truck; it redefines what rugged performance can be with its advanced upgrades. From powerful dual motors to a specially designed suspension, the Switchgear is perfect for those seeking adventure off the beaten path.

The Ford F-150 Lightning Switchgear jumping through the air
Ford F-150 Lightning Switchgear | Ford

Enhanced Performance and Design Features

Boasting a 131-kWh extended-range battery, the Lightning Switchgear generates 580 horsepower and 775 lb-ft of torque, maintaining the impressive performance of its standard version but with added off-road capabilities. Its suspension system features double wishbones in the front and a multi-link setup in the rear, enhanced by Fox 3.0 remote reservoir shocks. With a 12-inch wider track and reinforced carbon components, it is built to tackle rugged terrains effortlessly.

Superior Traction and Upcoming Insights

The Switchgear comes with 18-inch RTR Tech Six wheels and 37-inch Nitto Grappler tires, ensuring top-notch traction. Its front and rear bumpers have been redesigned for better clearance and approach angles, while steel rock rails protect its carbon-fiber body. As the vehicle prepares for the King of Hammers competition in January, further details about its pricing and availability will soon be revealed, promising a detailed look at its performance in extreme conditions.

Jan 18

Ford Revitalizes Its Iconic Bronco with New Heritage Editions

The Triumphant Return of the Ford Bronco

After a hiatus lasting more than three decades, the Ford Bronco has made a spectacular comeback. Originally launched in 1965 and discontinued in 1996 amidst a flurry of less favorable publicity, the Bronco has returned with a vengeance. The relaunch in 2021 was met with an enthusiastic reception, evidenced by a surge of preorders and sales figures exceeding the manufacturer’s suggested retail price (MSRP) in several markets, a testament to its enduring legacy and the ingenuity of Ford’s engineers in Dearborn.

Review: Gateway Bronco Tries to Perfect the Vintage SUV With the Luxe-GT

Design and Appeal of the New Bronco

The latest iteration of the Bronco leverages a design philosophy that honors its rugged roots while embracing modern aesthetics and technology. Jason Hyde, Bronco Sport brand manager, emphasizes that the new model is designed to satisfy the demands of ‘Bronco Nation,’ a community of outdoor enthusiasts and longtime fans. The Bronco’s new designs incorporate cutting-edge technology and robust features that cater to both new buyers and traditionalists looking for a capable and fun-to-drive off-road SUV.

The rear end and side of the Ford Bronco Sport Heritage Edition SUV in yellow
Oxford White is bold. Yellowstone Metallic is even bolder. Ford

Heritage Edition: A Nod to the Past

The Heritage Editions of the Bronco and Bronco Sport pay homage to the SUV’s original 1960s models, blending classic style with contemporary performance. These models start at an accessible price point of $33,700, offering a unique blend of nostalgia and modernity. The Heritage Limited Edition, featuring distinctive color schemes like Yellowstone Metallic, combines historical design elements with the power and reliability expected from today’s vehicles, boasting a 250 horsepower EcoBoost engine and a host of modern amenities including advanced safety features and infotainment systems.

Adding Factual and Beneficial Information

The reintroduction of the Ford Bronco with its Heritage Editions underscores a broader trend in the automotive industry: the revival of iconic models with modern twists. This strategy not only appeals to nostalgia but also meets current performance standards, providing a unique selling proposition in the competitive SUV market. By balancing classic appeal with new technology, Ford caters to a diverse consumer base that values both heritage and innovation.

The low-key interior of the Ford Bronco Sport Heritage Edition SUV
The refreshingly minimal interior in the Bronco Sport model. Ford

Incorporating modern safety and technology features, such as the Terrain Management System and Ford SYNC, the new Bronco models offer enhanced functionality and comfort compared to their predecessors. This thoughtful integration of features ensures that the new Broncos are not only more accessible but also more appealing to a broader audience, from off-road enthusiasts to daily commuters. This approach not only preserves the Bronco’s legacy but also ensures its relevance and desirability in today’s market, potentially setting a benchmark for how automakers can revitalize classic vehicles for the modern era.

Dec 18

Discover the 2023 Ford Bronco Everglades: The Ultimate Off-Road SUV That’s Captivating Enthusiasts!

A Blend of Ruggedness and Refined Design

The 2023 Ford Bronco Everglades Special Edition exemplifies Ford’s dedication to blending tough off-road capability with stylish design. Its exclusive Azure Gray Metallic Tri-Coat exterior and robust features, including a heavy-duty modular front bumper and steel bash plates, highlight its readiness for any adventure. The vehicle’s impressive features ensure that it stands out in Ford’s impressive lineup.

Interior Comfort and Advanced Technology

Inside, the Bronco Everglades combines durability with comfort, featuring Onyx vinyl seats and a modern 12-inch LCD touchscreen. Enhanced with FordPass™ Connect and a 4G Wi-Fi hotspot, it ensures that you stay connected on the go. The updated interior reflects Ford’s commitment to blending rugged functionality with contemporary amenities.

Power and Performance

Under the hood, the 2023 Bronco Everglades houses a 2.3L EcoBoost I-4 engine and a 10-speed automatic transmission, delivering powerful performance on both highways and off-road trails. The inclusion of the Sasquatch and Mid packages further amplifies its off-road capabilities.

Safety and Practicality

Safety features like AdvanceTrac™ with RSC® and a comprehensive airbag system provide peace of mind, while the pre-collision assist with AEB and tire pressure monitoring add extra layers of protection. Although removing the rear roof panel requires two people, this is a minor trade-off for the vehicle’s exceptional performance and features.

Fuel Efficiency and Value

With a combined fuel efficiency of 18 MPG, the Bronco Everglades offers respectable economy for its class. The SUV’s price reflects its premium status, backed by extensive features and off-road capabilities. The driving experience is both thrilling and versatile, thanks to the Terrain Management System with G.O.A.T. Modes®.

Summary

The 2023 Ford Bronco Everglades stands as a testament to Ford’s engineering prowess, delivering a mix of rugged capability, modern design, and advanced technology. Whether navigating tough terrains or cruising through city streets, it promises an unmatched driving experience. For a detailed view, check out our in-depth walkaround videos showcasing this remarkable SUV in full detail.

Dec 18

2024 Ford Mustang’s Large Screens: A Bold Shift That Divides Opinions

The 2024 Ford Mustang represents a bold leap away from its classic design, embracing substantial digital screens in place of traditional elements. The new model features a prominent 13.2-inch touchscreen and a 12.4-inch digital gauge cluster, a stark contrast to the more modest screens of its predecessor. While this upgrade brings a modern edge to the Mustang’s interior, it has sparked mixed reactions among enthusiasts and reviewers alike.

The new screens, while visually impressive, have faced criticism for overshadowing the Mustang’s classic charm. The removal of the iconic double-brow dashboard, a beloved feature from past models, marks a significant shift in design philosophy. However, Ford offers a nostalgic Fox Body setting on the digital gauge cluster, allowing drivers to relive the spirit of earlier Mustangs despite the departure from traditional aesthetics.

Nov 21

Ford to Restart Michigan EV Battery Plant Construction with Reduced Scope

Ford Moves Forward with EV Battery Plant Construction

Ford Motor Co. has announced it will resume construction on its Michigan electric vehicle battery plant, which had been halted due to a United Auto Workers strike two months prior. Despite this progress, the company plans to scale down the project’s scale in response to the slower-than-expected growth in electric vehicle sales. This decision reflects the current market challenges and Ford’s strategic adjustments to align with evolving demand.

Adjusting to Market Conditions

The scaling back of the Michigan battery plant underscores Ford’s commitment to adapting its production strategies amid fluctuating market conditions. While the decision to reduce the project’s size may disappoint some, it highlights the automaker’s proactive approach to managing resources effectively. As the electric vehicle landscape evolves, Ford aims to balance its investments with market realities, ensuring long-term sustainability and alignment with consumer trends.

Nov 21

Ford Reduces EV Requirements for Dealers After Legal Setback

Ford Adjusts EV Dealer Program Requirements

Following a legal setback in Illinois, Ford Motor Company has revised its electric vehicle (EV) dealer certification program. The automaker is scaling back its earlier demands by reducing training costs and charger installation requirements for its dealers. Specifically, Ford’s top-tier “Certified Elite” dealers now need to install three Level 2 chargers instead of five, while the lower-tier “Certified” dealers are required to set up two Level 2 chargers instead of five.

Responding to Dealer Feedback and Market Challenges

Ford’s decision to ease its EV dealer requirements reflects its ongoing efforts to align with market realities and address dealer concerns. By cutting the cost of dealer training by up to $20,000 and postponing charger installation deadlines, Ford aims to make its EV program more accessible and manageable. This move comes amid broader industry challenges and evolving consumer preferences, underscoring Ford’s commitment to adapting its strategies based on feedback and market dynamics.

Nov 21

Ford CEO Takes A Jab At Tesla Cybertruck’s Off-Road Abilities With F-150 Lightning Video

Remember when the Tesla Cybertruck finally went on a more serious off-road course late last month? It happened at the Hollister Hills State Vehicular Recreation Area, which is about an hour’s drive south of San Jose, California.

The all-electric pickup was spotted while driving up an obstacle called ”the stairs” because of the irregular surface, and the video was posted on X by the user Dima Zeniuk:

As you can see, Tesla’s truck struggled a bit here and there, spinning its wheels and searching for traction, but eventually, it made it up without much drama. However, some hardcore off-roaders turned to their keyboards and bashed the electric pickup for not having what it takes to survive on a more difficult course.

And wouldn’t you know it, none other than Jim Farley, Ford’s CEO, got into the virtual discussion and took a shot at the Cybertruck’s off-roading skills, but did so with a bit of gentleman’s flair.

He simply posted a video of a Ford F-150 Lightning on X tackling the same climb at Hollister Hills SVRA with the description: “F-150 Lightning does it all.”

But did the Ford EV actually make lighter work of “the stairs” compared to the Tesla? To my eyes, it looks like the two electric pickups were pretty similar, but you can weigh in in the comments section below.

What I do know is that Tesla’s truck seems to have a better approach angle and slightly more aggressive tires. I also know that both vehicles drove to the top of the obstacle, which is what matters at the end of the day.