Oct
18
Surplus of Ford F-150 Lightning Trucks
Recent data reveals a notable surplus of brand-new Ford F-150 Lightning electric pickup trucks at dealerships across the U.S. As of the latest report, there are over 8,000 units of this all-electric model available, significantly surpassing the less than 400 used versions listed. This large inventory suggests a potential mismatch between supply and demand for this highly anticipated vehicle.
Insights from Sales and Production Data
Ford has sold 27,877 F-150 Lightnings since its launch, including 12,260 units in the U.S. through September, showing a strong but uneven demand with a 40% year-over-year increase in sales, yet a 46% drop in the third quarter. This surplus, which constitutes roughly 22% of the total production, might indicate either production overestimates or shifting consumer preferences, exacerbated by recent price adjustments and ongoing production issues.
Market Impact and Industry Reactions
The surplus has caught the attention of industry leaders, including Tesla’s Elon Musk, who expressed surprise on the social media platform X. Ford’s significant price cuts and new discount promotions, coupled with production delays at their Dearborn plant, reflect ongoing challenges in the electric vehicle market. Additionally, General Motors’ decision to delay production at its Orion Assembly plant underscores broader concerns about attracting customers at the current price points and meeting market demand effectively.