Exclusive Preview in Fort Worth, Texas
Genesis has recently hosted an exclusive event in Fort Worth, Texas, one of America’s rapidly growing cities, to showcase the significant updates to their 2025 GV80 model. Amidst the backdrop of North Central Texas’s vibrant art scenes and cultural districts, the event highlighted the SUV’s refined athleticism and new features, including an exciting partnership with Danish audio experts Bang & Olufsen.
Photo credit Genesis
Redefining Luxury with Korean Cultural Elements
Genesis, a brand celebrated for its innovative approach and integration of Korean cultural tenets into its business model, continues to enhance its global presence. The brand philosophy—bold, progressive, and intrinsically Korean—shines through in their marketing and customer experience. Each client is revered as a ‘SON-NIM’ or honored guest, a principle vividly embodied at the Genesis House in New York, which offers a serene escape complete with a Michelin-rated dining experience and a library dedicated to Korean culture.
Photo credit Genesis
The GV80: Engineering and Elegance Combined
The 2025 GV80 marks a significant milestone for Genesis as it introduces a sophisticated cabin experience designed to make every occupant feel esteemed. Featuring a new 27-inch widescreen display and an array of refined interior color schemes and materials, the GV80 sets a new standard in the luxury SUV segment. Claudia Marquez, COO of Genesis Motor North America, emphasizes that the model is designed to elevate the in-vehicle experience, ensuring all passengers enjoy a sense of exclusivity and comfort.
Photo credit Genesis
Photo credit Genesis
Insightful Additions to the Genesis GV80
- Enhanced Design and Performance: The latest GV80 model boasts external styling updates and interior refinements, including new alloy wheel designs and a panoramic sunroof, enhancing its appeal. Performance-wise, it offers a choice between two powerful gas engines and features an advanced 8-speed transmission with customizable driving modes to suit various preferences and conditions.
- Advanced Technology for Modern Drivers: Inside, the GV80 is equipped with cutting-edge technology like a 27″ OLED touchscreen, comprehensive over-the-air update capabilities, and innovative safety features designed to enhance driving dynamics and security. The inclusion of Genesis Digital Key 2 adds convenience, allowing users to share access securely via iMessage.
- Personalized Comfort and Entertainment: The cabin’s luxurious ambiance is complemented by multi-sensory experiences tailored through the Mood Curator which integrates scent, lighting, and sound settings to create a serene driving environment. The partnership with Bang & Olufsen ensures that audiophiles can enjoy an exquisite sound system that enriches every journey with crystal clear audio precision.
As the 2025 Genesis GV80 rolls out, it not only underscores Genesis’s commitment to luxury and innovation but also sets a new benchmark for what premium SUVs can offer. With its blend of performance, technology, and unmatched Korean hospitality, the GV80 is poised to captivate both existing fans and new customers in the luxury automotive market.