May
15
INEOS gets exclusive with its new fashion-inspired Grenadier.
Established by car enthusiast and experienced adventurer Jim Ratcliffe in 2017, the INEOS Automotive aims to preserve the classic look and feel of a classic British 4×4 while enhancing functionality and reliability through modern upgrades. And since dealers around the world have started unloading new inventory, it’s hard not to spot an INEOS Grenadier out in the wild while on your daily commute. With a promising and successful entry into the luxury automotive space, INEOS is excited to launch its first limited edition model, the Grenadier 1924, as a nod to the 100th anniversary of the iconic clothing brand Belstaff. The modern British heritage brand was founded in Stoke-on-Trent in 1924, making its partnership with INEOS the perfect collaboration.
Scheduled for global release on June 26, 2024, the exclusive Grenadier 1924, limited to just 1,924 units, promises unique production numbers and distinct Belstaff centenary badging. Building on the Grenadier’s existing collaborations with Belstaff, including the Trialmaster and Fieldmaster feature packages, the Grenadier 1924 elevates the fashion-inspired partnership to new heights. The exclusive model sports a Magic Mushroom and Inky Black color scheme, gloss black diamond-cut alloy wheels, and de-chromed black grille trim.
Drawing inspiration from Belstaff’s timeless designs, the Grenadier 1924 offers interior elements reminiscent of the iconic Fieldmaster package. From the dark green dashboard to the black saddle leather trim, every detail reflects INEOS’ attention to style and craftsmanship. The Grenadier 1924 will make its public debut at a special centenary event in Stoke-on-Trent from May 24 to 28, offering guests an immersive brand experience and a glimpse into Belstaff’s history.
Following the event, orders for the Grenadier 1924 can be placed through ineosgrenadier.com and authorized INEOS retailers worldwide.