Mitsubishi – fabcars.us

May 16

Mitsubishi Unveils Strategic Vision with a Nod to Delica Van’s North American Debut

Mitsubishi’s Resurgence in North America

Mitsubishi, a brand that often flies under the radar, is plotting a bold return to prominence in North America with a strategic product launch that includes some exciting surprises. As part of its “Momentum 2030” business strategy, the automaker plans to introduce a series of new models in the United States over the next few years, potentially including an off-road capable SUV and the much-loved Delica van. This initiative aims to revitalize the brand’s presence and appeal in the competitive North American market.

Expanding and Diversifying the Product Lineup

During the period from 2025 to 2029, Mitsubishi intends to launch one new or significantly redesigned model in North America each year. The lineup will feature a diverse range of powertrains, from traditional combustion engines to hybrids, plug-in hybrids, and full electric vehicles. Moreover, Mitsubishi is set to enter two market segments it previously did not compete in, effectively doubling its current four-model offering to a robust lineup of seven distinct vehicles.

The Cult Appeal of the Delica and Emerging SUV Concepts

Among the anticipated models, the next-generation Delica stands out, especially given its cult following in the U.S. for imported Japanese models known for their rugged charm and versatility. Additionally, teaser images suggest the introduction of an intriguing SUV concept characterized by a compact, boxy design with notable ground clearance, potentially aligning with consumer favorites like the Ford Bronco Sport or Subaru Crosstrek Wilderness. Another mysterious model appears to be a compact crossover, hinting at possible collaborations within the Renault-Nissan-Mitsubishi Alliance.

Unknown future Mitsubishi models that could be sold in the United States

Implications and Future Prospects

Mitsubishi’s strategic expansion in North America reflects a significant commitment to diversifying and modernizing its vehicle offerings to appeal to a broader audience. With a focus on innovation and appealing to niche markets such as off-road enthusiasts and van lovers, Mitsubishi is positioning itself as a serious contender in the evolving automotive landscape. This approach not only aims to enhance brand visibility but also to establish a stronger connection with consumers through vehicles that meet their specific needs and preferences.

May 16

Are You Driving One of the Slowest New Cars Around?

Cars are definitely getting quicker. Even a decade ago, an entry-level compact might take over 10 seconds to get to 60 mph, but today only one new car is that slow. The Mitsubishi Mirage. Read on for the slowest new cars, according to Car and Driver’s test results.

5 – Honda HR-V

The 2023 and 2024 Honda HR-V models fall behind the Hyundai SUV — 2024 Honda HR-V | Honda

Honda’s wildly popular crossover compact starts at $25,100 this year. All trims come with a 1.5-liter I4. With available AWD, you can get anywhere–if you’re patient. With the standard 158 horsepower and 138 lb-ft of torque, don’t expect to get to 60 mph faster than 9.4 seconds.

4 – Subaru Crosstrek

Green Subaru Crosstrek SUV parked off road. — 2024 Subaru Crosstrek | Subaru

I was a bit surprised to see this one, Subaru does make some quick sports cars after all. And while the high clearance Crosstrek ($25,195) has Subaru’s signature flat-four engine, it is only tuned for 152 horsepower and 145 lb-ft of torque. In tests it struggled to 60 mph in 9.5 seconds.

3 – Nissan Versa

A 2024 Nissan Versa SR shows off its red paint work. — 2024 Nissan Versa SR | Nissan

The Versa is Nissan’s entry-level sedan. You can get into one for just $16,680. It has a 1.5-liter I4 engine that makes 122 horsepower and 115 lb-ft of torque. Compared with a CVT transmission, this engine propels the Nissan Versa to 60 mph in 9.5 seconds. Other countries get a Versa with an even smaller engine.

2 – Nissan Kicks

Blue Nissan crossover vehicle. — 2024 Nissan Kicks | Nissan

This is essentially the crossover version of the Versa. The two vehicles share a powertrain. At $21,340 you get a healthy 32 square feet of cargo space (with the seats folded flat). But that crossover body has some more wind resistance than the Versa and its time to 60 mph is 9.7 seconds. But what this little Nissan lacks in acceleration, it makes up for with that feisty name. Rumor is that the 2025 model will get a whopping 2.0 liters of displacement.

1 – Mitsubishi Mirage

A 2024 Mitsubishi Mirage G4 parks in a city. — 2024 Mitsubishi Mirage G4 | Mitsubishi

The Mirage is Mitsubishi’s affordable subcompact hatchback and sedan. In some markets it has just a 1.0-liter I3. Here in the U.S. you get the big engine, the 1.2-liter I3. That makes 78 horsepower and 74 lb-ft of torque propel it to 60 mph in 12.8 seconds. You couldn’t exactly “drive it like you stole it,” so but it’s a steal at its full price: $16,695.

Aug 20

Exploring the Legacy of the Mitsubishi Mighty Max: From Workhorse to Collector’s Gem

The Unsung Hero of Pickup Trucks: Mitsubishi Mighty Max

Mitsubishi has long been a trailblazer in the automotive industry, creating vehicles that blend innovative engineering with distinctive style. Among these, the Mitsubishi Mighty Max pickup truck holds a special place. Produced between 1986 and 1996, the Mighty Max was known for its durability and versatility, though it never reached the iconic status of competitors like the Toyota Tacoma or Nissan Frontier. This exploration delves into the attributes and historical significance of the Mighty Max.

The Mitsubishi Mighty Max: A Closer Look at Its Features and Legacy

Though not as widely recognized, the Mighty Max boasted features that catered to the rugged needs of its owners. It was powered by a 2.4-liter engine delivering 116 horsepower and 136 lb-ft of torque, equipped with advanced features for its time such as electronic fuel injection and dual balance shafts, enhancing engine smoothness and durability. Its exterior was marked by a utilitarian design with practical elements like rubber side moldings for protection and large wheel wells suited for off-road adventures.

Inside, the Mighty Max emphasized functionality over luxury, with a spacious cabin and simple, durable materials. It was available in various configurations including two-wheel and four-wheel drive, with options for different cab sizes and bed lengths, making it adaptable to a range of consumer needs. Despite its strengths, the Mighty Max often flew under the radar compared to more mainstream pickups.

Reflections on the Mighty Max and Its Place in Pickup Truck History

While the Mighty Max may not have been the most popular truck of its era, it has gained a dedicated following among enthusiasts who appreciate its reliability and straightforward design. Reviews from owners highlight its endurance and performance, with many vehicles still in use today, testifying to their build quality. The Mighty Max serves as a reminder of Mitsubishi’s contribution to the pickup truck market, offering a unique blend of practicality and performance that still resonates with a niche group of pickup aficionados.

In summary, the Mitsubishi Mighty Max offers a fascinating glimpse into a lesser-known chapter of automotive history. While it didn’t achieve the fame of some of its contemporaries, it stands out for its robust engineering and functional design. For those interested in automotive history or in search of a reliable classic pickup, the Mighty Max remains a noteworthy option.

Aug 20

The Surprising Value of the Mitsubishi i-MiEV: A Look at Its Longevity and Market Price

Why the Mitsubishi i-MiEV Still Holds Value

In an era dominated by advanced electric vehicles, the Mitsubishi i-MiEV, one of the earliest EVs, surprisingly retains a notable market value. Despite its outdated technology and perceived limitations, the used car market reveals surprisingly high prices for this quirky model. Even in places like South Dakota, where the average price hovers around $8,000, the i-MiEV commands a significant premium compared to its initial cost, which was nearly $30,000.

The i-MiEV’s Production and Market Performance

The Mitsubishi i-MiEV was produced from late 2011 to 2017 in the U.S., with production continuing in other countries until 2021. With only 2,148 units sold in the U.S., its rarity contributes to its elevated used car prices. Although its range and performance are modest—offering 70 miles on the base model and 110 miles on the G trim—its limited availability and unique design have helped maintain its market value.

Evaluating the i-MiEV’s Current Market and Battery Considerations

While the i-MiEV’s small size and outdated features might deter some buyers, its current prices reflect a surprising market resilience. Potential buyers should be cautious of battery life, as replacing the 16 kWh lithium-ion battery could cost around $4,500. Most used models from 2012 to 2014, averaging under 50,000 miles, are priced between $6,500 and $10,995, indicating that despite its age, the i-MiEV continues to hold significant appeal in the used EV market.

Aug 19

The Mitsubishi Mirage Bids Farewell as the Last New Car Under $20K in the U.S.

The Mitsubishi Mirage, long recognized as the last new car in the U.S. priced under $20,000, is nearing its end. This compact car, available as both a sedan and hatchback, has often been criticized for its lackluster performance and dated design. Despite mixed reviews, it has been the sole option for buyers seeking a new vehicle within this budget, with the base 2023 model priced at $17,340 including shipping.

The Mirage’s Legacy and Criticisms

While the Mirage has been a budget-friendly choice, it has struggled to gain acclaim due to its underwhelming performance and outdated platform. Introduced in 2012, its 78-horsepower three-cylinder engine and basic interior have not won over many critics, leading to a steady decline in sales over the years. Despite its commendable fuel efficiency—36 mpg city and 43 mpg highway—the Mirage’s challenges with maintaining highway speeds and its noisy cabin have been notable drawbacks.

A Global Perspective and Future of the Mirage

The Mirage has already been discontinued in Japan, its home market, after 44 years of production. With Mitsubishi shifting its focus to electric vehicles and more popular models like the Outlander and Eclipse Cross, the Mirage’s departure from the U.S. market reflects broader changes in automotive preferences. Although new Mirages will be available until 2025, prospective buyers should act swiftly, as dealers are unlikely to stock up on this increasingly obsolete model.

Jul 11

US: Mitsubishi Outlander PHEV Set Sales Record In Q2 2023

Mitsubishi Motors North America (MMNA) reports that its vehicle sales in the United States during the second quarter of 2023 improved by over 12 percent year-over-year to 24,602. Nonetheless, the year-to-date result remains in the red at 45,540 (down 5.7%).

Meanwhile, Mitsubishi’s only plug-in model – the new 2023 Outlander PHEV – in Q2 noted 1,620 sales (up 298 percent year-over-year), which is the second consecutive quarterly record.

The Japanese plug-in hybrid is not expected to conquer the US market, but it’s doing better than ever, representing 6.6 percent of the brand’s total volume.

The regular Outlander also sells well (14,368 units and a new record in Q2), outselling the PHEV 9:1.

So far this year, Mitsubishi Outlander PHEV sales in the US amounted to 3,217 (186 percent more than a year ago), and 7.1 percent of Mitsubishi’s total volume.

Let’s note that this is actually not that bad result. For example, the PHEV share out of Toyota sales in the first half of the year was just 1.5 percent (plus additional 0.4 percent BEVs).

Mitsubishi has already beat its 2022 plug-in hybrid car sales (1,961 units) and is on the right path to set a new annual record (the current one is 4,166 units in 2018). 6,000 units should not be a problem, assuming 1,500+ per quarter.

Cumulatively, the company sold over 18,000 Outlander PHEVs in the country, compared to well over 300,000 sold globally (mainly in Europe) since 2013.

Before the end of this decade, Mitsubishi intends to offer more rechargeable models. We heard about several all-electric vehicles by 2028, including pickups and SUVs. It would be great to see some new BEVs, which potentially would enable the brand to truly rebound.

As we understand, the market launch of new BEVs in the US – in partnership with other brands in the broader Renault-Nissan-Mitsubishi Alliance – must be combined with local production, to be eligible for all incentives. That would be a significant investment and potentially will be related to Nissan’s manufacturing plant (Mitsubishi sold its plant in Illinois to Rivian quite some time ago).

Tag: Mitsubishi